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Dive into the research topics where James Kelley is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Online Brand Communities: There Is More Than Oneway to Drive Consumers’ Online Brand Identity and Interactivity
Kelley, J. B. & Alden, D. L., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 583-588 6 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Online brand community: through the eyes of Self-Determination Theory
Kelley, J. B. & Alden, D. L., Aug 1 2016, In: Internet Research. 26, 4, p. 790-808 19 p.Research output: Contribution to journal › Article › peer-review
65 Link opens in a new tab Citations (Scopus) -
Simulated Attention-Tracking Methodologies: An Examination of Measurement Efficacy
Lang, M., Kelley, J. & Moore, K., Nov 16 2016, In: Journal of Food Products Marketing. 22, 8, p. 872-890 19 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Citations (Scopus) -
Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea
Alden, D. L., Kelley, J. B., Youn, J. B. & Chen, Q., Dec 1 2016, In: Journal of Business Research. 69, 12, p. 5909-5916 8 p.Research output: Contribution to journal › Article › peer-review
28 Link opens in a new tab Citations (Scopus) -
The effect of global company animosity on global brand attitudes in emerging and developed markets: Does perceived value matter?
Alden, D. L., Kelley, J. B., Riefler, P., Lee, J. A. & Soutar, G. N., 2013, In: Journal of International Marketing. 21, 2, p. 17-38 22 p.Research output: Contribution to journal › Article › peer-review
94 Link opens in a new tab Citations (Scopus)