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20102026

Research activity per year

Personal profile

Professional Information

Dr. Osama Sohaib is an Associate Professor of Business Analytics in the Department of Statistics and Business Analytics at United Arab Emirates University (UAEU). He earned his Ph.D. in Information Systems from the University of Technology Sydney (QS Top 100) and brings over 15 years of academic experience in teaching and research supervision at undergraduate, master’s, and PhD levels in Information Systems and Business Analytics.

Before UAEU, Dr. Sohaib served as Associate Professor at the American University of Ras Al Khaimah (2022–2025) and as Lecturer (Asst Prof) at the University of Technology Sydney, Australia (2016–2022), where he played an active role in curriculum development and accreditation initiatives. He remains affiliated with UTS as an Adjunct Fellow, supervising PhD students and collaborating on research projects.

From 2012 to 2022, he also contributed to teaching and research at prominent Australian universities, including the University of New South WalesMacquarie University, and Victoria University, enhancing programs in business analytics and information systems.

Certifications and Licenses

  • Graduate Certificate in Applied Artificial Intelligence (4-course program, 6 months), Charles Sturt University, Australia (2024). 
    • Focused on machine learning, AI applications, and data-driven decision-making in business contexts.
  • Business Analytics, Harvard Business School Online (2021).
    • Covered data-driven strategy, predictive analytics, and managerial decision-making using analytics tools.
  • Data Science for Business, Harvard University (2021). 
    • Developed skills in data analysis, statistical modelling, and applying data science techniques to business problems.
  • TOGAF® 9.1 Certified, The Open Group.
    Certification in enterprise architecture frameworks, focusing on aligning IT strategy with business objectives, supporting digital transformation.

Publications

Teaching

Extensive teaching experience in Information Systems and Business Analytics at undergraduate and postgraduate levels, focusing on data analytics, MIS, and digital technologies. Delivered courses such as Managing with Analytics, Business Data Mining, and Business Intelligence, alongside core IS subjects including Information Systems Strategy and Managing Technology. Teaching has been conducted at institutions including the College of Business and Economics (UAEU), the American University of Ras Al Khaimah, Macquarie University, the University of New South Wales, and the University of Technology Sydney, Australia, across diverse student cohorts and international academic environments.

Supervision Expertise

  • Supervised Master’s and PhD research (2016–present) in Information Systems and Business Analytics at the University of Technology Sydney.
  • Supervised MBA student research projects (2022–2025) in Business Analytics and applied business research at the American University of Ras Al Khaimah.

  • Provided academic guidance on research design, quantitative methods, data analytics, and thesis development as Principal Advisor.

Education/Academic qualification

Information Systems, PhD, University of Technology Sydney

Award Date: Aug 17 2015

Software Engineering, Master

… → 2010

Information Management, Graduate Diploma, Asian Institute of Technology

Aug 1 20082009

Software, Bachelor of Science

… → 2005

Business Analytics, Master, The University of Queensland Australia

External positions

Adjunct Fellow, University of Technology Sydney

Aug 1 2022 → …

Associate Professor (Analytics), American University of Ras Al Khaimah

20222025

Assistant Prof., University of Technology Sydney

20162022

Research interests

  • Machine Learning for Business
  • Digital Business; Technology Adoption & User Behavior
  • Sustainable Digital Transformation
  • Business Analytics
  • Applied Machine Learning
  • Business Information Systems

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 4 - Quality Education
    SDG 4 Quality Education
  2. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  3. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  4. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities
  5. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

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