Manufacturing industries are looking for sustainable solutions to make the process environment friendly as well as to save the resources. During the past two decades concept of remanufacturing is gaining a lot of attention from manufacturing firms as well as researchers. Mainly several case studies have been presented in the field of electronics products. There is a scarcity of research work in high energy consuming equipment remanufacturing. Hence, this study lays out a framework for developing the theoretical and methodological foundations for a remanufacturing business model for air-conditioners. Air conditioning is the most energyintensive sector in Saudi Arabia, accounting for 60-70 percent of total residential energy consumption. The recovery of such items has a huge profit potential. A survey of consumer behavior was utilized to construct an assessment methodology that evaluates how consumers interact with end-of-life (EoL) Air-Conditioners and their perceptions about the remanufacturing process. The proposed model is developed for the Saudi Arabian market, though it can be made generic with slight alterations.