Abstract
Business Intelligence in the travel sector includes dimensions such as market intelligence, customer relationship management, yield management, employee scheduling, over/ under booking, tour management, and security management. Each of these dimensions is elaborated on and put in an overarching framework to enable better business intelligence management for the travel sector, identifying both internal and external partners in an increasingly complex industry with ongoing customization of product / service offerings, detailed customer segmentation, and data integration requirements. A multi-agent business intelligence framework is used for the customer interface and customization, linked to a corporate business intelligence system displaying the dimensions above.
| Original language | English |
|---|---|
| Pages (from-to) | 36-42 |
| Number of pages | 7 |
| Journal | Proceedings of the International Conference on Electronic Business (ICEB) |
| Publication status | Published - 2008 |
| Externally published | Yes |
| Event | 8th International Conference on Electronic Business, ICEB 2008 - Waikoloa, HI, United States Duration: Sept 30 2008 → Oct 3 2008 |
Keywords
- Business intelligence
- Competitiveness
- Tourism
- Travel
ASJC Scopus subject areas
- General Business,Management and Accounting
- General Computer Science