A multi-agent business intelligence framework for the travel sector

John Hamilton, Willem Selen

Research output: Contribution to journalConference articlepeer-review

1 Citation (Scopus)


Business Intelligence in the travel sector includes dimensions such as market intelligence, customer relationship management, yield management, employee scheduling, over/ under booking, tour management, and security management. Each of these dimensions is elaborated on and put in an overarching framework to enable better business intelligence management for the travel sector, identifying both internal and external partners in an increasingly complex industry with ongoing customization of product / service offerings, detailed customer segmentation, and data integration requirements. A multi-agent business intelligence framework is used for the customer interface and customization, linked to a corporate business intelligence system displaying the dimensions above.

Original languageEnglish
Pages (from-to)36-42
Number of pages7
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2008
Externally publishedYes
Event8th International Conference on Electronic Business, ICEB 2008 - Waikoloa, HI, United States
Duration: Sept 30 2008Oct 3 2008


  • Business intelligence
  • Competitiveness
  • Tourism
  • Travel

ASJC Scopus subject areas

  • General Business,Management and Accounting
  • General Computer Science


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