| Original language | English |
|---|---|
| Title of host publication | Destination Marketing |
| Subtitle of host publication | An International Perspective |
| Publisher | Taylor and Francis |
| Pages | 155-163 |
| Number of pages | 9 |
| ISBN (Electronic) | 9781317517801 |
| ISBN (Print) | 9781138941328 |
| DOIs | |
| Publication status | Published - Jan 1 2016 |
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting