A Novel Perspective on Humanizing Business

Research output: Chapter in Book/Report/Conference proceedingChapter


Novels can be seen as long, fictional, descriptive narrative books that propose another world as a means of reflecting on our real world. By exploring the content and structure of novels, we are able to gain insights into our lives – particularly as novels permit certain views into the mind of another person that are not available in reality. As well, the way in which we co-create fictional literature, through reading, can be analogous to how we participate in business. As such, novels provide a template for how to approach narratives about business. The outcome of this approach can lead us to propose that business does not need humanizing, because it is nothing more than human.

Original languageEnglish
Title of host publicationIssues in Business Ethics
PublisherSpringer Science and Business Media B.V.
Number of pages10
Publication statusPublished - 2022
Externally publishedYes

Publication series

NameIssues in Business Ethics
ISSN (Print)0925-6733
ISSN (Electronic)2215-1680


  • Business
  • Narratives
  • Novels

ASJC Scopus subject areas

  • Business and International Management
  • Philosophy


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