@inbook{e8af75455bca4d0c82b2fa5dfa35a47b,
title = "A Novel Perspective on Humanizing Business",
abstract = "Novels can be seen as long, fictional, descriptive narrative books that propose another world as a means of reflecting on our real world. By exploring the content and structure of novels, we are able to gain insights into our lives – particularly as novels permit certain views into the mind of another person that are not available in reality. As well, the way in which we co-create fictional literature, through reading, can be analogous to how we participate in business. As such, novels provide a template for how to approach narratives about business. The outcome of this approach can lead us to propose that business does not need humanizing, because it is nothing more than human.",
keywords = "Business, Narratives, Novels",
author = "Savage, \{Paul D.\}",
note = "Publisher Copyright: {\textcopyright} 2022, Springer Nature Switzerland AG.",
year = "2022",
doi = "10.1007/978-3-030-72204-3\_20",
language = "English",
series = "Issues in Business Ethics",
publisher = "Springer Science and Business Media B.V.",
pages = "263--272",
booktitle = "Issues in Business Ethics",
address = "Germany",
}