A Predictive Data Analytics Methodology for Online Food Delivery

Mariam Al Akasheh, Nehal Eleyan, Gurdal Ertek

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Online food delivery (OFD) has become a popular and profitable e-business category due to the rising demand for online food delivery. People are increasingly ordering food online, especially in urban areas and on college campuses. Using data from online food delivery services, one can analyze and predict the values of key performance indicators (KPIs). In the study presented in this paper, we developed a systematic methodology to analyze and predict such KPIs using various classification and regression algorithms. We found that, for the case study we analyzed, Random Forest (RF) consistently ranked as the best algorithm for regression and classification in predicting most of the KPIs. The methodology we introduce and illustrate in the paper can be adapted and extended to similar problems to reveal potential operational issues and identify the possible root causes of such problems.

Original languageEnglish
Title of host publication2022 9th International Conference on Social Networks Analysis, Management and Security, SNAMS 2022
EditorsPaolo Ceravolo, Christian Guetl, Yaser Jararweh, Elhadj Benkhelifa
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9798350320480
DOIs
Publication statusPublished - 2022
Externally publishedYes
Event9th International Conference on Social Networks Analysis, Management and Security, SNAMS 2022 - Milan, Italy
Duration: Nov 28 2022Dec 1 2022

Publication series

Name2022 9th International Conference on Social Networks Analysis, Management and Security, SNAMS 2022

Conference

Conference9th International Conference on Social Networks Analysis, Management and Security, SNAMS 2022
Country/TerritoryItaly
CityMilan
Period11/28/2212/1/22

Keywords

  • data analytics
  • data science pipeline
  • food delivery services
  • machine learning
  • online food delivery

ASJC Scopus subject areas

  • Media Technology
  • Computer Networks and Communications
  • Information Systems and Management
  • Safety, Risk, Reliability and Quality
  • Education
  • Communication

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