TY - GEN
T1 - A Predictive Data Analytics Methodology for Online Food Delivery
AU - Al Akasheh, Mariam
AU - Eleyan, Nehal
AU - Ertek, Gurdal
N1 - Publisher Copyright:
© 2022 IEEE.
PY - 2022
Y1 - 2022
N2 - Online food delivery (OFD) has become a popular and profitable e-business category due to the rising demand for online food delivery. People are increasingly ordering food online, especially in urban areas and on college campuses. Using data from online food delivery services, one can analyze and predict the values of key performance indicators (KPIs). In the study presented in this paper, we developed a systematic methodology to analyze and predict such KPIs using various classification and regression algorithms. We found that, for the case study we analyzed, Random Forest (RF) consistently ranked as the best algorithm for regression and classification in predicting most of the KPIs. The methodology we introduce and illustrate in the paper can be adapted and extended to similar problems to reveal potential operational issues and identify the possible root causes of such problems.
AB - Online food delivery (OFD) has become a popular and profitable e-business category due to the rising demand for online food delivery. People are increasingly ordering food online, especially in urban areas and on college campuses. Using data from online food delivery services, one can analyze and predict the values of key performance indicators (KPIs). In the study presented in this paper, we developed a systematic methodology to analyze and predict such KPIs using various classification and regression algorithms. We found that, for the case study we analyzed, Random Forest (RF) consistently ranked as the best algorithm for regression and classification in predicting most of the KPIs. The methodology we introduce and illustrate in the paper can be adapted and extended to similar problems to reveal potential operational issues and identify the possible root causes of such problems.
KW - data analytics
KW - data science pipeline
KW - food delivery services
KW - machine learning
KW - online food delivery
UR - http://www.scopus.com/inward/record.url?scp=85158918885&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85158918885&partnerID=8YFLogxK
U2 - 10.1109/SNAMS58071.2022.10062613
DO - 10.1109/SNAMS58071.2022.10062613
M3 - Conference contribution
AN - SCOPUS:85158918885
T3 - 2022 9th International Conference on Social Networks Analysis, Management and Security, SNAMS 2022
BT - 2022 9th International Conference on Social Networks Analysis, Management and Security, SNAMS 2022
A2 - Ceravolo, Paolo
A2 - Guetl, Christian
A2 - Jararweh, Yaser
A2 - Benkhelifa, Elhadj
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 9th International Conference on Social Networks Analysis, Management and Security, SNAMS 2022
Y2 - 28 November 2022 through 1 December 2022
ER -