TY - JOUR
T1 - A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking services
AU - Al Khasawneh, Mohammad Hamdi
AU - Hujran, Omar
AU - Abdrabbo, Tariq
N1 - Publisher Copyright:
© 2018 Inderscience Enterprises Ltd.
PY - 2018
Y1 - 2018
N2 - An examination of previous research related to m-banking in developing countries revealed that research conducted on the drivers of trust in mobile banking is somewhat limited. Therefore, this study attempted to quantitatively investigate the factors that influence users' perceptions of trust towards using mobile banking services. The model is empirically tested using an online survey from a convenience sample of 404 respondents, and analysed using SEM. The study found that the six variables (perceived benefits, perceived credibility, perceived behavioural control, social influence, privacy and security risks) have direct impact on users' trust in m-banking. In particular, perceived credibility has the highest positive effect on users' trusts in m-banking, followed by perceived benefits and PBC while social influence has the lowest effect. In contrast, security risk and privacy risk exhibited a moderate negative impact on users' trust in mobile banking.
AB - An examination of previous research related to m-banking in developing countries revealed that research conducted on the drivers of trust in mobile banking is somewhat limited. Therefore, this study attempted to quantitatively investigate the factors that influence users' perceptions of trust towards using mobile banking services. The model is empirically tested using an online survey from a convenience sample of 404 respondents, and analysed using SEM. The study found that the six variables (perceived benefits, perceived credibility, perceived behavioural control, social influence, privacy and security risks) have direct impact on users' trust in m-banking. In particular, perceived credibility has the highest positive effect on users' trusts in m-banking, followed by perceived benefits and PBC while social influence has the lowest effect. In contrast, security risk and privacy risk exhibited a moderate negative impact on users' trust in mobile banking.
KW - Credibility
KW - Mobile banking
KW - Perceived behavioural control
KW - Perceived benefits
KW - Risk
KW - Social influence
KW - Trust
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U2 - 10.1504/IJIMA.2018.090957
DO - 10.1504/IJIMA.2018.090957
M3 - Article
AN - SCOPUS:85045394982
SN - 1477-5212
VL - 12
SP - 181
EP - 207
JO - International Journal of Internet Marketing and Advertising
JF - International Journal of Internet Marketing and Advertising
IS - 2
ER -