TY - GEN
T1 - A research framework on social networking sites usage
T2 - 10th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2010
AU - Shen, Kathy Ning
AU - Khalifa, Mohamed
PY - 2010
Y1 - 2010
N2 - Despite the worldwide popularity and rapid proliferation of social networking sites (SNS), e.g., Facebook, our understanding about what drive people to SNS and how they use them remains limited. This study aims at establishing a theoretical framework guiding the research on SNS usage. Built upon the Theory of Acceptance and Use of Technology (UTAUT), the framework makes following major extensions: 1) taking a feature-centric perspective in conceptualizing SNS usage; 2) adopting uses and gratifications paradigm to specify the performance expectancies; 3) accounting for the other important social influences (identification and group norms); 4) accounting for the role of anticipated emotions; and 5) accounting for habituation by including prior usage.
AB - Despite the worldwide popularity and rapid proliferation of social networking sites (SNS), e.g., Facebook, our understanding about what drive people to SNS and how they use them remains limited. This study aims at establishing a theoretical framework guiding the research on SNS usage. Built upon the Theory of Acceptance and Use of Technology (UTAUT), the framework makes following major extensions: 1) taking a feature-centric perspective in conceptualizing SNS usage; 2) adopting uses and gratifications paradigm to specify the performance expectancies; 3) accounting for the other important social influences (identification and group norms); 4) accounting for the role of anticipated emotions; and 5) accounting for habituation by including prior usage.
KW - Goal-oriented behavior
KW - Post-adoptive behavior
KW - Social influences
KW - Social networking sites
KW - Use and gratification theory
UR - https://www.scopus.com/pages/publications/84862540751
UR - https://www.scopus.com/pages/publications/84862540751#tab=citedBy
U2 - 10.1007/978-3-642-16283-1_21
DO - 10.1007/978-3-642-16283-1_21
M3 - Conference contribution
AN - SCOPUS:84862540751
SN - 3642162827
SN - 9783642162824
T3 - IFIP Advances in Information and Communication Technology
SP - 173
EP - 181
BT - Software Services for e-World - 10th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2010, Proceedings
PB - Springer New York LLC
Y2 - 3 November 2010 through 5 November 2010
ER -