Adoption of mobile commerce: A confidence model

Mohamed Khalifa, Sammik N. Cheng, Kathy Ning Shen

Research output: Contribution to journalArticlepeer-review

36 Citations (Scopus)

Abstract

This study was driven by three underlying motivations. One of them is the gap between high penetration rate of mobile phone and relatively low adoption rate of m-commerce. The second is to reconcile the inconsistent findings in prior IT adoption research regarding the consistency of the relationship between attitude and intention. Finally, we hope to provide the theoretical underpinning for various interventions to promote m-commerce adoption. In this study, we extended the theory of planned behavior (TPB) by integrating confidence as a moderator for the relationship between attitude and intention. Furthermore, trial, communication and observation are identified as the sources for confidence with m-commerce and their effects are mediated through exposure. The research model was empirically tested and supported. Both theoretical and practical implications are discussed.

Original languageEnglish
Pages (from-to)14-22
Number of pages9
JournalJournal of Computer Information Systems
Volume53
Issue number1
Publication statusPublished - Sept 2012
Externally publishedYes

Keywords

  • Confidence
  • Exposure
  • Mobile commerce
  • Theory of planned behavior

ASJC Scopus subject areas

  • Information Systems
  • Education
  • Computer Networks and Communications

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