TY - GEN
T1 - An Empirical Investigation into the Perceived Value and Customer Adoption of Online Shopping
T2 - International Conference on Business and Technology, ICBT 2021
AU - Herzallah, Fadi
AU - Al Qirim, Nabeel
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2023
Y1 - 2023
N2 - Increased online shopping worldwide, even during the COVID-19 pandemic, has increased the need for more research to understand factors influencing its adoption and use by customers. The current research aims to investigate the influence of perceived value on customer intention to use online shopping in Palestine. A 200-Palestinian online shopper survey has been implemented. A theoretical framework has also been developed where perceived value is measured using four dimensions: social, functional, emotional, and epistemic. To analyze the collated data, the structural equation modeling is suitably conducted. The results show that all perceived value dimensions have positively influenced customer’s intention to use online shopping. Largely, the current work shows that emotional value is the most significant dimension.
AB - Increased online shopping worldwide, even during the COVID-19 pandemic, has increased the need for more research to understand factors influencing its adoption and use by customers. The current research aims to investigate the influence of perceived value on customer intention to use online shopping in Palestine. A 200-Palestinian online shopper survey has been implemented. A theoretical framework has also been developed where perceived value is measured using four dimensions: social, functional, emotional, and epistemic. To analyze the collated data, the structural equation modeling is suitably conducted. The results show that all perceived value dimensions have positively influenced customer’s intention to use online shopping. Largely, the current work shows that emotional value is the most significant dimension.
KW - Emotional value
KW - Epistemic value
KW - Functional value
KW - Online shopping
KW - Perceived value
KW - Social value
UR - http://www.scopus.com/inward/record.url?scp=85136827250&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85136827250&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-08093-7_29
DO - 10.1007/978-3-031-08093-7_29
M3 - Conference contribution
AN - SCOPUS:85136827250
SN - 9783031080920
T3 - Lecture Notes in Networks and Systems
SP - 433
EP - 447
BT - Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success - Proceedings of The International Conference on Business and Technology ICBT 2021
A2 - Alareeni, Bahaaeddin
A2 - Hamdan, Allam
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 6 November 2021 through 7 November 2021
ER -