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An experiential model of consumer engagement in social media
Wondwesen Tafesse
Research output
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Contribution to journal
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Article
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peer-review
128
Citations (Scopus)
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Keyphrases
Consumer Engagement
100%
Experience Model
100%
Facebook Brand Page
100%
Brand Posts
33%
Social Epistemics
16%
Fan Page
16%
Brand Experience
16%
Brand Page
16%
Systematic Content Analysis
16%
Experiential Value
16%
Social Sciences
Facebook
100%
Social Media
100%
Content Analysis
16%