An investigation of the association between body appreciation, need for self-expression, and interest in cosmetic enhancing procedures

Purpose: To examine the association between body appreciation and three factors reflective of individuals’ need for self-expression: uniqueness, investment in a distinctive appearance, and interest in cosmetic enhancements. Design and Methods: Cross-sectional, correlational design. Participants (N = 256) completed measurements of body appreciation, interest in cosmetic enhancements, need for uniqueness, and investment in a distinctive appearance. Findings: Body appreciation was associated with the need for uniqueness and a distinctive appearance investment. Only a generalized need for uniqueness was associated with a greater tendency to use cosmetic enhancing procedures. Implications: Body appreciation appears to be related to established markers of positive striving for uniqueness. Thus, the use of cosmetic enhancements may serve to promote a unique sense of self and, potentially, a more positive body image.