Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

Riyad Eid, Ziad Abdelmoety, Gomaa Agag

Research output: Contribution to journalArticlepeer-review

31 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs'. Together they form a unique fingerprint.

Business & Economics