Arabic Jinās is not Pun, wortspiel, calembour, or paronomasia: A post-eurocentric approach to the conceptual untranslatability of literary terms in Arabic and ancient Egyptian cultures

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7 Citations (Scopus)

Abstract

This article amplifies the call for a paradigm shift across a range of comparative disciplines relevant to non-European cultures, that decentralizes rhetorical concepts from European traditions in comprehending non-European literary and philosophical practices. Such a post-Eurocentric perspective is necessary to both generate a fair comparative module that centralizes the emic (culture-specific) features of a language and to avoid Eurocentric misrepresentation of the non-European culture under consideration. This paper challenges the common academic position that Eurocentric traditions are foundational to understanding ancient Egyptian and Arabic literary systems. The article also considers the graphic nature of the core hieroglyphic script in comparison with Arabic to refute the modern obsession that concentrates on the verbal layers of the scripts and neglects their visual literariness.

Original languageEnglish
Pages (from-to)335-370
Number of pages36
JournalRhetorica - Journal of the History of Rhetoric
Volume38
Issue number4
DOIs
Publication statusPublished - Nov 1 2020
Externally publishedYes

Keywords

  • Ancient Egyptian Literature
  • Arabic poetics
  • Eurocentrism
  • Post-Eurocentric poetics
  • Postcolonial rhetoric

ASJC Scopus subject areas

  • Language and Linguistics
  • Linguistics and Language

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