TY - JOUR
T1 - B2B service innovation and global industrial service management
AU - Dayan, Mumin
AU - Ndubisi, Nelson Oly
N1 - Publisher Copyright:
© 2019 Elsevier Inc.
PY - 2020/8
Y1 - 2020/8
N2 - This special edition of IMM aims to develop knowledge and generate new insights and applications of service innovation in B2B context, and global industrial services management relevant to scholars and managers. This article briefly discusses the theme of the special issue, the compelling rationale for putting together the body of scholarship around the topic, and brief introduction of the articles featured in the issue, and their contributions to industrial marketing/B2B discourse. It also highlights some key future research directions.
AB - This special edition of IMM aims to develop knowledge and generate new insights and applications of service innovation in B2B context, and global industrial services management relevant to scholars and managers. This article briefly discusses the theme of the special issue, the compelling rationale for putting together the body of scholarship around the topic, and brief introduction of the articles featured in the issue, and their contributions to industrial marketing/B2B discourse. It also highlights some key future research directions.
KW - Global industrial service management
KW - Industrial marketing
KW - Service innovation
KW - b2b marketing relationships
UR - http://www.scopus.com/inward/record.url?scp=85071155170&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85071155170&partnerID=8YFLogxK
U2 - 10.1016/j.indmarman.2019.08.006
DO - 10.1016/j.indmarman.2019.08.006
M3 - Editorial
AN - SCOPUS:85071155170
SN - 0019-8501
VL - 89
SP - 140
EP - 142
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -