B2B service innovation and global industrial service management

Mumin Dayan; Nelson Oly Ndubisi

doi:10.1016/j.indmarman.2019.08.006

B2B service innovation and global industrial service management

Mumin Dayan
, Nelson Oly Ndubisi

Research output: Contribution to journal › Editorial › peer-review

10 Citations (Scopus)

Abstract

This special edition of IMM aims to develop knowledge and generate new insights and applications of service innovation in B2B context, and global industrial services management relevant to scholars and managers. This article briefly discusses the theme of the special issue, the compelling rationale for putting together the body of scholarship around the topic, and brief introduction of the articles featured in the issue, and their contributions to industrial marketing/B2B discourse. It also highlights some key future research directions.

Original language	English
Pages (from-to)	140-142
Number of pages	3
Journal	Industrial Marketing Management
Volume	89
DOIs	https://doi.org/10.1016/j.indmarman.2019.08.006
Publication status	Published - Aug 2020

Keywords

Global industrial service management
Industrial marketing
Service innovation
b2b marketing relationships

ASJC Scopus subject areas

Marketing

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10.1016/j.indmarman.2019.08.006

Cite this

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KW - b2b marketing relationships

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B2B service innovation and global industrial service management

Abstract

Keywords

ASJC Scopus subject areas

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