It is crucial for a company to maintain its image and reputation, and public relations (PR) plays a vital role in doing so. This study investigates strategies that help an organization rejuvenate its image after damage from ineffective PR. It is important to know which PR strategies engage stakeholders because it is critical for the survival of a company that it maintains healthy relationships with all entities. A case study was conducted to explore what ruins a company's image and what role a PR department plays in rejuvenating it. To gain valuable insights into this topic, interviews were conducted with fourteen PR professionals including people who are working in the mentioned case studies places and organizations that faced some crisis in this chapter.
|Title of host publication||Research Anthology on Managing Crisis and Risk Communications|
|Number of pages||18|
|Publication status||Published - Jul 1 2022|
ASJC Scopus subject areas
- Arts and Humanities(all)
- Social Sciences(all)