Building organizations image: How to control a public relations crisis and communication

Research output: Chapter in Book/Report/Conference proceedingChapter


It is crucial for a company to maintain its image and reputation, and public relations (PR) plays a vital role in doing so. This study investigates strategies that help an organization rejuvenate its image after damage from ineffective PR. It is important to know which PR strategies engage stakeholders because it is critical for the survival of a company that it maintains healthy relationships with all entities. A case study was conducted to explore what ruins a company's image and what role a PR department plays in rejuvenating it. To gain valuable insights into this topic, interviews were conducted with fourteen PR professionals including people who are working in the mentioned case studies places and organizations that faced some crisis in this chapter.

Original languageEnglish
Title of host publicationResearch Anthology on Managing Crisis and Risk Communications
PublisherIGI Global
Number of pages18
ISBN (Electronic)9781668471463
ISBN (Print)9781668471456
Publication statusPublished - Jul 1 2022

ASJC Scopus subject areas

  • General Arts and Humanities
  • General Social Sciences
  • General Engineering


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