Children's television, radio, internet, and computer usage in a city and a village of China

A first step in understanding media consumption is to understand the time people spend using media, and how usage varies across demographic groups and in response to other factors. While there is ample research from the West, research from China is less evident. Here I provide a case study of children's media usage in a rural and an urban area in China. The findings showed that a greater proportion of children in the urban sample used media such as television, Internet, and computer games, and that rural-urban residency had the most significant influence on television viewing. Further, more urban children reported their parents had concerns about media usage, whereas a greater proportion of children in the rural area had televisions in their bedrooms and ate meals while watching television. This difference was explained by differences in socio-economic levels, traditional values, and educational background. The findings show that the rural-urban difference, and other factors such as parental concern, should be considered when conducting and interpreting media consumption. There also are implications for health because a large proportion of children in the present study had televisions in their bedrooms and ate while watching television, and such behaviors in the West have been associated with unhealthy lifestyles.