Consumer attitudes toward irradiated poultry

I. B. Hashim, A. V.A. Resurreccion, K. H. Mcwatters

Research output: Contribution to specialist publicationArticle

23 Citations (Scopus)

Abstract

Focus groups suggest that education, informative labels and posters, and in-store sampling are effective ways to convince consumers to purchase irradiated poultry.

Original languageEnglish
Pages77-80
Number of pages4
Volume50
No.3
Specialist publicationFood Technology
Publication statusPublished - Mar 1996
Externally publishedYes

ASJC Scopus subject areas

  • Food Science
  • General Chemistry
  • Industrial and Manufacturing Engineering

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