Consumer trust in extension as a source of biotech food information

Enefiok Ekanem, M. Mafuyai-Ekanem, Fisseha Tegegne, Safdar Muhammad, Surendra Singh

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

A mail questionnaire survey was used to collect data on the sources that consumers used for gathering information about biotech food products and nutrition issues. Using responses from 250 randomly selected consumers from three states, this article (1) examines the media and sources from where consumers obtained food products and nutrition information and (2) estimates the level of trust that consumers put on Extension professionals as a source of information. Newspapers, television, magazines, and word-of-mouth were frequently used to gather food products and nutrition information. Extension professionals were ranked as the third most trusted source of information by consumers.

Original languageEnglish
Pages (from-to)155-168
Number of pages14
JournalJournal of Extension
Volume44
Issue number1
Publication statusPublished - Feb 2006
Externally publishedYes

ASJC Scopus subject areas

  • Education

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