Cultural marketing and entrepreneurship: New frontiers for global business

Daphne Halkias, Baker Ahmad Alserhan, Sylva M. Caracatsanis

    Research output: Contribution to journalEditorialpeer-review

    Original languageEnglish
    Article number1402001
    JournalJournal of Developmental Entrepreneurship
    Issue number2
    Publication statusPublished - Jun 2014

    ASJC Scopus subject areas

    • Business and International Management
    • Economics and Econometrics
    • Strategy and Management

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