Cultural marketing and entrepreneurship: New frontiers for global business

Daphne Halkias, Baker Ahmad Alserhan, Sylva M. Caracatsanis

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Article number1402001
JournalJournal of Developmental Entrepreneurship
Issue number2
Publication statusPublished - Jun 2014
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Strategy and Management

Cite this