Decision support for global marketing strategies: The effect of country of origin on product evaluation

Masood A. Badri; Donald L. Davis; Donna F. Davis

doi:10.1108/10610429510103827

Decision support for global marketing strategies: The effect of country of origin on product evaluation

Masood A. Badri, Donald L. Davis, Donna F. Davis

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	49-64
Number of pages	16
Journal	Journal of Product & Brand Management
Volume	4
Issue number	5
DOIs	https://doi.org/10.1108/10610429510103827
Publication status	Published - Dec 1995

ASJC Scopus subject areas

Marketing
Management of Technology and Innovation

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@article{9816fd24e850465b854fd2c5e7473647,

title = "Decision support for global marketing strategies: The effect of country of origin on product evaluation",

author = "Badri, {Masood A.} and Davis, {Donald L.} and Davis, {Donna F.}",

year = "1995",

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journal = "Journal of Product and Brand Management",

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TY - JOUR

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T2 - The effect of country of origin on product evaluation

AU - Badri, Masood A.

AU - Davis, Donald L.

AU - Davis, Donna F.

PY - 1995/12

Y1 - 1995/12

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JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

IS - 5

ER -

Decision support for global marketing strategies: The effect of country of origin on product evaluation

ASJC Scopus subject areas

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