Determinants of m-commerce adoption: An integrated approach

Given the proliferation of mobile devices, m-commerce is expected to experience a substantial growth. However, most m-commerce applications except for few, have failed to meet expectations. In this study, we examine specific factors pertaining to the adoption of mobile commerce within a comprehensive framework integrating well established theories of technology adoption, i.e., the technology acceptance model (TAM) and the theory of planned behavior (TPB). More specifically, we re-conceptualize perceived usefulness to enhance the specificity of these theories to mobile commerce. The resulting model is empirically tested with mobile device users who have not adopted mobile commerce yet. The empirical results provide strong support for the integrative approach, shedding light on the significance and relative importance of specific technological characteristics. The theoretical and empirical implications of these results are discussed.