Digital Ads via Smart Phones and Purchase Intent

Smartphones have become commonplace tools for business, information, and communication in today's digitally connected society. This study examines the connection between customer purchase intentions and digital marketing provided via cellphones. It focuses on the relationship between exposure to digital advertisements and purchase intentions, specifically the mediating function of mobile app advertisements and the moderating impact of customer motivation. The study variables include mobile app advertisements, client motivation, and purchase intention. As a potential mediator between exposure to digital ads and subsequent purchase intentions, mobile app advertisements are investigated. This study's findings benefit both academia and business. Academically, the study advances knowledge of the processes underpinning how digital advertising affects consumer behavior. In terms of application, the findings will provide insightful information to marketers and advertisers looking to improve their plans for boosting purchase intentions using mobile platforms. The study's conclusions can direct the creation of more efficient and tailored mobile advertising campaigns that connect with customer motives and therefore stimulate purchase intent.