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DMA Model: Understanding digital marketing adoption and implementation by Islamic Tourism Organizations
Hatem El-Gohary,
Riyad Eid
Department of Innovation, Technology and Entrepreneurship
Research output
:
Contribution to journal
›
Review article
›
peer-review
16
Citations (Scopus)
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Business & Economics
Digital Marketing
100%
Tourism
52%
Marketing Implementation
29%
Technology Adoption
18%
Marketing Technologies
13%
Tourism Enterprises
12%
Marketing Performance
12%
Conceptual Model
12%
Technology Diffusion
11%
Tourism Sector
10%
Internal Factors
10%
Body of Knowledge
9%
Policymaker
7%
Islam
7%
Factors
6%
Performance
3%
Earth & Environmental Sciences
marketing
81%
tourism
70%
organization
56%
technology diffusion
15%
technology adoption
14%
policy
5%
world
5%
test
3%