DMA Model: Understanding digital marketing adoption and implementation by Islamic Tourism Organizations

Keyphrases

• Digital Marketing 100%
• Model Understanding 100%
• Tourism Organizations 100%
• Islamic Tourism 100%
• Environmental Forces 37%
• Politicians 25%
• Marketing Strategy Implementation 25%
• Islamic Studies 25%
• Conceptual Model 12%
• Tourism Industry 12%
• Marketing Performance 12%
• Islam 12%
• Technology Adoption 12%
• Technology Diffusion 12%
• Five-factor 12%
• Adoption Technology 12%
• Dominant Position 12%
• Marketing Digital 12%
• Islamic Shari'ah 12%
• Tourism Sector 12%
• Digital Marketing Technology 12%

Economics, Econometrics and Finance

• Marketing Management 100%
• Innovation Diffusion 50%
• Innovation Adoption 50%

Social Sciences

• Digital Marketing 100%
• Marketing Implementation 22%
• Enterprises 11%
• Company 11%
• Marketing Performance 11%
• Technology Diffusion 11%
• Tourism Sector 11%
• Technology Adoption 11%