"Do We Believe in TripAdvisor?" Examining Credibility Perceptions and Online Travelers' Attitude toward Using User-Generated Content

Julian K. Ayeh, Norman Au, Rob Law

Research output: Contribution to journalArticlepeer-review

515 Citations (Scopus)

Fingerprint

Dive into the research topics of '"Do We Believe in TripAdvisor?" Examining Credibility Perceptions and Online Travelers' Attitude toward Using User-Generated Content'. Together they form a unique fingerprint.

Business & Economics

Earth & Environmental Sciences

Social Sciences

Engineering & Materials Science