TY - CHAP
T1 - Employees' Response to Corporate Social Responsibility
T2 - An Application of a Non Linear Mixture REBUS Approach
AU - Farooq, Omer
AU - Merunka, Dwight
AU - Valette-Florence, Pierre
PY - 2013
Y1 - 2013
N2 - We examine the effect of perceived corporate social responsibility (CSR) on employees' affective organizational commitment through the mediation of organizational trust and organizational identification. In so doing, the paper advances current understanding by positing a curvilinear relationship between CSR and organizational trust. We further suggest that employees use different processes to develop commitment to their companies' CSR initiatives. The test of the research model relies on data collected from 378 employees in South Asia.We used REBUS-PLS algorithm and identified three homogeneous employee groups that can be further differentiated in terms of work-related attitudes and behaviors.
AB - We examine the effect of perceived corporate social responsibility (CSR) on employees' affective organizational commitment through the mediation of organizational trust and organizational identification. In so doing, the paper advances current understanding by positing a curvilinear relationship between CSR and organizational trust. We further suggest that employees use different processes to develop commitment to their companies' CSR initiatives. The test of the research model relies on data collected from 378 employees in South Asia.We used REBUS-PLS algorithm and identified three homogeneous employee groups that can be further differentiated in terms of work-related attitudes and behaviors.
KW - Corporate social responsibility
KW - Non-linear path modeling
KW - Partial least squares path modeling
KW - REBUS-PLS
KW - Social exchange
KW - Social identity
UR - http://www.scopus.com/inward/record.url?scp=84885991110&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84885991110&partnerID=8YFLogxK
U2 - 10.1007/978-1-4614-8283-3_18
DO - 10.1007/978-1-4614-8283-3_18
M3 - Chapter
AN - SCOPUS:84885991110
SN - 9781461482826
T3 - Springer Proceedings in Mathematics and Statistics
SP - 257
EP - 268
BT - New Perspectives in Partial Least Squares and Related Method
ER -
