Enabling organizational agility through self-service business intelligence: The case of a digital marketplace

Imad Bani-Hani, Sinan Deniz, Sven Carlsson

Research output: Contribution to conferencePaperpeer-review

13 Citations (Scopus)

Abstract

Many organizations have adopted business intelligence and analytics systems in order to cope with the increasing digitalization of data intensive environments. In this paper, we study the role of self-service business intelligence (SSBI), a certain capability provided by a business intelligence system, in enabling organizational agility. In particular, the research question we address is as follows: How does self-service business intelligence enable organizational agility in a multi-sided platform? We focus on two types of organizational agility – namely, market capitalizing agility and operational adjustment agility – and identify how SSBI enables these capabilities in a multi-sided platform environment. We conducted 12 qualitative interviews focusing on Norway’s biggest digital marketplace, Finn.no. Our results indicate that SSBI plays an important role in enabling 1) market capitalizing agility by providing a better understanding of supply and demand participants, more access to traffic data and user clickstreams, fast response to requests, and increased access to supply and demand navigation behavior and 2) operational adjustment agility by redefining current organizational structures, empowering employees, providing equal access to organizational level data and opportunities for data manipulation. The findings provide empirical evidence for the role of SSBI in enabling organizational agility within the context of a multi-sided platform environment.

Original languageEnglish
Publication statusPublished - 2017
Externally publishedYes
Event21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017 - Langkawi, Malaysia
Duration: Jul 16 2017Jul 20 2017

Conference

Conference21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017
Country/TerritoryMalaysia
CityLangkawi
Period7/16/177/20/17

ASJC Scopus subject areas

  • Information Systems

Fingerprint

Dive into the research topics of 'Enabling organizational agility through self-service business intelligence: The case of a digital marketplace'. Together they form a unique fingerprint.

Cite this