Evaluating the effectiveness of the first breast cancer awareness campaign in the United Arab Emirates: Lessons learned and next steps

Mai Abdul Wahed Al Khaja; Pam Creedon

doi:10.1016/j.pubrev.2010.06.005

Evaluating the effectiveness of the first breast cancer awareness campaign in the United Arab Emirates: Lessons learned and next steps

Mai Abdul Wahed Al Khaja, Pam Creedon

Department of Media & Creative Industries

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

Following an innovative breast cancer awareness campaign in the United Arab Emirates, a dual language survey of 500 women and in-depth interviews were conducted. The study found television advertising to be the most optimal awareness communication method, particularly among Emirati and other Arab women respondents. The research also found strong support for a year-long awareness campaign.

Original language	English
Pages (from-to)	386-388
Number of pages	3
Journal	Public Relations Review
Volume	36
Issue number	4
DOIs	https://doi.org/10.1016/j.pubrev.2010.06.005
Publication status	Published - Nov 2010

Keywords

Breast cancer
Cultural values
Health communication

ASJC Scopus subject areas

Communication
Organizational Behavior and Human Resource Management
Marketing

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10.1016/j.pubrev.2010.06.005

Cite this

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abstract = "Following an innovative breast cancer awareness campaign in the United Arab Emirates, a dual language survey of 500 women and in-depth interviews were conducted. The study found television advertising to be the most optimal awareness communication method, particularly among Emirati and other Arab women respondents. The research also found strong support for a year-long awareness campaign.",

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Evaluating the effectiveness of the first breast cancer awareness campaign in the United Arab Emirates: Lessons learned and next steps

Abstract

Keywords

ASJC Scopus subject areas

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