Evaluation of the relationship between brand measures and customer satisfaction by using data mining techniques

Mathematics

• Customer Satisfaction 100%
• Data Mining 69%
• Evaluation 43%
• Relationships 36%
• Regression 23%
• Prediction 18%
• Support Vector Machine 9%
• Subset 8%
• Attribute 7%
• Experiment 5%

Engineering & Materials Science

• Customer satisfaction 72%
• Data mining 49%
• Support vector machines 12%
• Experiments 5%