Exploring multi-dimensional conceptualization of social presence in the context of online communities

Kathy Ning Shen; Mohamed Khalifa

doi:10.1007/978-3-540-73111-5_110

Exploring multi-dimensional conceptualization of social presence in the context of online communities

Kathy Ning Shen, Mohamed Khalifa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

12 Citations (Scopus)

Abstract

The recent development has suggested a multi-dimensional approach in understanding social presence. Based on environmental psychology literature and prior research on social presence, we propose three dimensions of social presence, i.e., sensory, affective and cognitive, and examine its effect on virtual community participation with a partial mediation of extrinsic and intrinsic motivation. The research model was empirically tested with a survey involving 430 individuals. The empirical results provided strong support for the multidimensional conceptualization of social presence and clarified the effects of various social presence dimensions on participation. But we did not find significant mediating effects of motivational factors. Both theoretical and practical implications are discussed.

Original language	English
Title of host publication	Human-Computer Interaction
Subtitle of host publication	HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings
Publisher	Springer Verlag
Pages	999-1008
Number of pages	10
Edition	PART 4
ISBN (Print)	9783540731092
DOIs	https://doi.org/10.1007/978-3-540-73111-5_110
Publication status	Published - 2007
Externally published	Yes
Event	12th International Conference on Human-Computer Interaction, HCI International 2007 - Beijing, China Duration: Jul 22 2007 → Jul 27 2007

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Number	PART 4
Volume	4553 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	12th International Conference on Human-Computer Interaction, HCI International 2007
Country/Territory	China
City	Beijing
Period	7/22/07 → 7/27/07

Keywords

Motivation
Social presence
Virtual communities

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-540-73111-5_110

Cite this

Shen, K. N., & Khalifa, M. (2007). Exploring multi-dimensional conceptualization of social presence in the context of online communities. In Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings (PART 4 ed., pp. 999-1008). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4553 LNCS, No. PART 4). Springer Verlag. https://doi.org/10.1007/978-3-540-73111-5_110

Exploring multi-dimensional conceptualization of social presence in the context of online communities. / Shen, Kathy Ning; Khalifa, Mohamed.
Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4. ed. Springer Verlag, 2007. p. 999-1008 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4553 LNCS, No. PART 4).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Shen, KN & Khalifa, M 2007, Exploring multi-dimensional conceptualization of social presence in the context of online communities. in Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4 edn, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), no. PART 4, vol. 4553 LNCS, Springer Verlag, pp. 999-1008, 12th International Conference on Human-Computer Interaction, HCI International 2007, Beijing, China, 7/22/07. https://doi.org/10.1007/978-3-540-73111-5_110

Shen KN, Khalifa M. Exploring multi-dimensional conceptualization of social presence in the context of online communities. In Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4 ed. Springer Verlag. 2007. p. 999-1008. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 4). doi: 10.1007/978-3-540-73111-5_110

Shen, Kathy Ning ; Khalifa, Mohamed. / Exploring multi-dimensional conceptualization of social presence in the context of online communities. Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4. ed. Springer Verlag, 2007. pp. 999-1008 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 4).

@inproceedings{497e71331d33401680bf31d23a0583f0,

title = "Exploring multi-dimensional conceptualization of social presence in the context of online communities",

abstract = "The recent development has suggested a multi-dimensional approach in understanding social presence. Based on environmental psychology literature and prior research on social presence, we propose three dimensions of social presence, i.e., sensory, affective and cognitive, and examine its effect on virtual community participation with a partial mediation of extrinsic and intrinsic motivation. The research model was empirically tested with a survey involving 430 individuals. The empirical results provided strong support for the multidimensional conceptualization of social presence and clarified the effects of various social presence dimensions on participation. But we did not find significant mediating effects of motivational factors. Both theoretical and practical implications are discussed.",

keywords = "Motivation, Social presence, Virtual communities",

author = "Shen, {Kathy Ning} and Mohamed Khalifa",

year = "2007",

doi = "10.1007/978-3-540-73111-5_110",

language = "English",

isbn = "9783540731092",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

number = "PART 4",

pages = "999--1008",

booktitle = "Human-Computer Interaction",

edition = "PART 4",

note = "12th International Conference on Human-Computer Interaction, HCI International 2007 ; Conference date: 22-07-2007 Through 27-07-2007",

}

TY - GEN

T1 - Exploring multi-dimensional conceptualization of social presence in the context of online communities

AU - Shen, Kathy Ning

AU - Khalifa, Mohamed

PY - 2007

Y1 - 2007

N2 - The recent development has suggested a multi-dimensional approach in understanding social presence. Based on environmental psychology literature and prior research on social presence, we propose three dimensions of social presence, i.e., sensory, affective and cognitive, and examine its effect on virtual community participation with a partial mediation of extrinsic and intrinsic motivation. The research model was empirically tested with a survey involving 430 individuals. The empirical results provided strong support for the multidimensional conceptualization of social presence and clarified the effects of various social presence dimensions on participation. But we did not find significant mediating effects of motivational factors. Both theoretical and practical implications are discussed.

AB - The recent development has suggested a multi-dimensional approach in understanding social presence. Based on environmental psychology literature and prior research on social presence, we propose three dimensions of social presence, i.e., sensory, affective and cognitive, and examine its effect on virtual community participation with a partial mediation of extrinsic and intrinsic motivation. The research model was empirically tested with a survey involving 430 individuals. The empirical results provided strong support for the multidimensional conceptualization of social presence and clarified the effects of various social presence dimensions on participation. But we did not find significant mediating effects of motivational factors. Both theoretical and practical implications are discussed.

KW - Motivation

KW - Social presence

KW - Virtual communities

UR - http://www.scopus.com/inward/record.url?scp=38149061359&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=38149061359&partnerID=8YFLogxK

U2 - 10.1007/978-3-540-73111-5_110

DO - 10.1007/978-3-540-73111-5_110

M3 - Conference contribution

AN - SCOPUS:38149061359

SN - 9783540731092

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 999

EP - 1008

BT - Human-Computer Interaction

PB - Springer Verlag

T2 - 12th International Conference on Human-Computer Interaction, HCI International 2007

Y2 - 22 July 2007 through 27 July 2007

ER -

Exploring multi-dimensional conceptualization of social presence in the context of online communities

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this