Extending TAM and IDT to predict the adoption of the internet for B-to-B marketing activities: An empirical study of UK companies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Fingerprint

Dive into the research topics of 'Extending TAM and IDT to predict the adoption of the internet for B-to-B marketing activities: An empirical study of UK companies'. Together they form a unique fingerprint.

Keyphrases

Economics, Econometrics and Finance

Computer Science

Social Sciences