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Extending TAM and IDT to predict the adoption of the Internet for B-to-B marketing activities: An empirical study of UK companies
Riyad Eid
Research output
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Contribution to journal
›
Article
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peer-review
6
Citations (Scopus)
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Dive into the research topics of 'Extending TAM and IDT to predict the adoption of the Internet for B-to-B marketing activities: An empirical study of UK companies'. Together they form a unique fingerprint.
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Business & Economics
Business-to-business Marketing
100%
Technology Acceptance Model
73%
Marketing Activities
73%
Marketing
49%
World Wide Web
46%
Empirical Study
44%
Internet Adoption
24%
Internet Usage
22%
Internet Use
21%
Relative Advantage
20%
Ease of Use
19%
Business to Business
19%
Factors
18%
Compatibility
18%
Information Systems
12%
Engineering & Materials Science
Marketing
68%
Internet
48%
Industry
30%
Information technology
6%
Information systems
5%