Keyphrases
Business-to-business Companies
25%
Business-to-business Marketing
100%
Davis Model
25%
Information Marketing
25%
Information Technology
50%
Innovation Diffusion Theory
100%
Internet Adoption
25%
Internet Usage
25%
Internet Use
50%
Marketing Activity
100%
Marketing Literature
25%
Model Theory
25%
Relative Advantage
25%
Rogers' Theory
25%
Technology Acceptance Model 2 (TAM2)
100%
UK Firms
100%
World Wide Web
100%
Computer Science
Business Marketing
100%
Business-to-Business
100%
Diffusion Theory
100%
Information System
20%
Information Technology
20%
Innovation Diffusion
100%
Internet Adoption
20%
Marketing Purpose
40%
Positive Effect
20%
Relative Advantage
20%
Social Sciences
Business to Business Marketing
100%
Information Systems
25%
Information Technology
25%
Technology Acceptance Model
100%
UK
100%
Economics, Econometrics and Finance
Innovation Adoption
100%
Innovation Diffusion
100%