Facebook usage among Arabic college students: Preliminary findings on gender differences

Kathy Ning Shen, Mohamed Khalifa

Research output: Contribution to journalConference articlepeer-review

1 Citation (Scopus)

Abstract

With immense popularity and candid participation, Facebook shows a greater potential in developing customer communities, promoting online presence, advertising, and customizing services/products. Despite its popularity, research on Facebook in particular and social networking sites in general is far behind the practice. Particularly, research outside the western countries is very limited. With the young generation of Arabic world embarking on Internet, social networking sites, e.g., Facebook, have been used as a main arena for their identity construction, and relationship development, playing a vital role in shaping future society. Thus, the purpose of this study is to provide descriptive information about the use of Facebook by Arabic college students with a focus on gender differences in motivations and perceived consequences of Facebook usage.

Original languageEnglish
Pages (from-to)1080-1087
Number of pages8
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2009
Externally publishedYes
Event9th International Conference on Electronic Business, ICEB 2009 - Macau, China
Duration: Nov 30 2009Dec 4 2009

Keywords

  • Adolescents
  • IT usage
  • Social networking sites
  • Trust

ASJC Scopus subject areas

  • General Business,Management and Accounting
  • General Computer Science

Fingerprint

Dive into the research topics of 'Facebook usage among Arabic college students: Preliminary findings on gender differences'. Together they form a unique fingerprint.

Cite this