@inproceedings{fcf8468ce06a4287b14a3b362fe5d0d5,
title = "Factors affecting success of serial crowdfunding: From heuristic and systematic perspectives",
abstract = "Much of the current crowdfunding literature focuses on revealing determinants of one-time crowdfunding performance. However, the impacts of existing platform cues on serial crowdfunding performance remain largely unexplored. Drawing heuristic-systematic model, this study examines how performance-based heuristics cues and opinion-based systematic cues exert differential impacts on subsequent crowdfunding performance. This paper will fill the research gap in the crowdfunding literature by examining how backers are processing performance-related and opinion-related information when making decisions in serial crowdfunding context.",
keywords = "Heuristic cue, Serial crowdfunding, Serial entrepreneur, Systematic cue",
author = "Lee, {Chang Heon} and Yiyang Bian",
note = "Publisher Copyright: {\textcopyright} PACIS 2018.; 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 ; Conference date: 26-06-2018 Through 30-06-2018",
year = "2018",
language = "English",
series = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018",
publisher = "Association for Information Systems",
editor = "Motonari Tanabu and Dai Senoo",
booktitle = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society",
address = "United States",
}