Framing strategies for crowdfunding campaigns: A text analytics approach

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Crowdfunding platforms have provided opportunities for entrepreneurs to seek initial capital from crowds. The entrepreneurial narrative may play an imperative role in persuasion, hence impacting the fundraising activities in the context of crowdfunding. Relatively few researches have investigated the effects of the narrative framing strategies on funding performance. We aim at analyzing the impact of three salient factors: Emotionality, Authority, and Richness. The preliminary result shows that a high degree of emotionality has a positive effect on funding outcomes. We also find the importance of powerful and confident language styles.

    Original languageEnglish
    Title of host publicationProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019
    Subtitle of host publicationEducation Excellence and Innovation Management through Vision 2020
    EditorsKhalid S. Soliman
    PublisherInternational Business Information Management Association, IBIMA
    Pages3446-3453
    Number of pages8
    ISBN (Electronic)9780999855126
    Publication statusPublished - 2019
    Event33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 - Granada, Spain
    Duration: Apr 10 2019Apr 11 2019

    Publication series

    NameProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

    Conference

    Conference33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
    Country/TerritorySpain
    CityGranada
    Period4/10/194/11/19

    Keywords

    • Crowdfunding
    • LIWC
    • Narrative
    • Persuasion
    • Power Language

    ASJC Scopus subject areas

    • Business and International Management
    • Management of Technology and Innovation

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