@inproceedings{e38b09122d7e40669b41a2eb297dc03c,
title = "Framing strategies for crowdfunding campaigns: A text analytics approach",
abstract = "Crowdfunding platforms have provided opportunities for entrepreneurs to seek initial capital from crowds. The entrepreneurial narrative may play an imperative role in persuasion, hence impacting the fundraising activities in the context of crowdfunding. Relatively few researches have investigated the effects of the narrative framing strategies on funding performance. We aim at analyzing the impact of three salient factors: Emotionality, Authority, and Richness. The preliminary result shows that a high degree of emotionality has a positive effect on funding outcomes. We also find the importance of powerful and confident language styles.",
keywords = "Crowdfunding, LIWC, Narrative, Persuasion, Power Language",
author = "Lee, {Chang Heon}",
note = "Publisher Copyright: {\textcopyright} 2019 International Business Information Management Association (IBIMA).; 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 ; Conference date: 10-04-2019 Through 11-04-2019",
year = "2019",
language = "English",
series = "Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020",
publisher = "International Business Information Management Association, IBIMA",
pages = "3446--3453",
editor = "Soliman, {Khalid S.}",
booktitle = "Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019",
}