Framing strategies for crowdfunding campaigns: A text analytics approach

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Crowdfunding platforms have provided opportunities for entrepreneurs to seek initial capital from crowds. The entrepreneurial narrative may play an imperative role in persuasion, hence impacting the fundraising activities in the context of crowdfunding. Relatively few researches have investigated the effects of the narrative framing strategies on funding performance. We aim at analyzing the impact of three salient factors: Emotionality, Authority, and Richness. The preliminary result shows that a high degree of emotionality has a positive effect on funding outcomes. We also find the importance of powerful and confident language styles.

Original languageEnglish
Title of host publicationProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019
Subtitle of host publicationEducation Excellence and Innovation Management through Vision 2020
EditorsKhalid S. Soliman
PublisherInternational Business Information Management Association, IBIMA
Pages3446-3453
Number of pages8
ISBN (Electronic)9780999855126
Publication statusPublished - 2019
Event33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 - Granada, Spain
Duration: Apr 10 2019Apr 11 2019

Publication series

NameProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

Conference

Conference33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
Country/TerritorySpain
CityGranada
Period4/10/194/11/19

Keywords

  • Crowdfunding
  • LIWC
  • Narrative
  • Persuasion
  • Power Language

ASJC Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation

Fingerprint

Dive into the research topics of 'Framing strategies for crowdfunding campaigns: A text analytics approach'. Together they form a unique fingerprint.

Cite this