From players to citizens: Gamification in the E-commerce context

Jiahong Xu; Helen S. Du; Kathy Ning Shen

From players to citizens: Gamification in the E-commerce context

Jiahong Xu, Helen S. Du, Kathy Ning Shen

Research output: Contribution to conference › Paper › peer-review

Abstract

Based on the theory of psychological ownership and gamification affordance, this research developed a research model to investigate the relationship among gamification affordances, psychological ownership, and consumer citizenship behaviors. A survey was conducted to test the proposed model. The structural equation modeling was used to examine the hypotheses. Result demonstrates that psychological ownership is a significant factor affecting consumer citizenship behaviors in the e-commerce setting. The findings also confirmed the mediating effect of psychological ownership between gamification affordances and consumer citizenship behaviors. As such, gamified e-commerce can stimulate consumer citizenship behaviors by providing gamification affordances to foster psychological ownership. This research also offers implications from the theoretical and practical perspective.

Original language	English
Publication status	Published - 2020
Externally published	Yes
Event	24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020 - Dubai, United Arab Emirates Duration: Jun 20 2020 → Jun 24 2020

Conference

Conference	24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020
Country/Territory	United Arab Emirates
City	Dubai
Period	6/20/20 → 6/24/20

Keywords

Consumer citizenship behavior
E-commerce
Gamification affordance
Gamified information system
Psychological ownership

ASJC Scopus subject areas

Information Systems

Cite this

@conference{3d1f98e583354cbdacef977ed9eb6590,

title = "From players to citizens: Gamification in the E-commerce context",

abstract = "Based on the theory of psychological ownership and gamification affordance, this research developed a research model to investigate the relationship among gamification affordances, psychological ownership, and consumer citizenship behaviors. A survey was conducted to test the proposed model. The structural equation modeling was used to examine the hypotheses. Result demonstrates that psychological ownership is a significant factor affecting consumer citizenship behaviors in the e-commerce setting. The findings also confirmed the mediating effect of psychological ownership between gamification affordances and consumer citizenship behaviors. As such, gamified e-commerce can stimulate consumer citizenship behaviors by providing gamification affordances to foster psychological ownership. This research also offers implications from the theoretical and practical perspective.",

keywords = "Consumer citizenship behavior, E-commerce, Gamification affordance, Gamified information system, Psychological ownership",

author = "Jiahong Xu and Du, {Helen S.} and Shen, {Kathy Ning}",

note = "Publisher Copyright: {\textcopyright} Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020. All rights reserved.; 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020 ; Conference date: 20-06-2020 Through 24-06-2020",

year = "2020",

language = "English",

}

TY - CONF

T1 - From players to citizens

T2 - 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020

AU - Xu, Jiahong

AU - Du, Helen S.

AU - Shen, Kathy Ning

PY - 2020

Y1 - 2020

N2 - Based on the theory of psychological ownership and gamification affordance, this research developed a research model to investigate the relationship among gamification affordances, psychological ownership, and consumer citizenship behaviors. A survey was conducted to test the proposed model. The structural equation modeling was used to examine the hypotheses. Result demonstrates that psychological ownership is a significant factor affecting consumer citizenship behaviors in the e-commerce setting. The findings also confirmed the mediating effect of psychological ownership between gamification affordances and consumer citizenship behaviors. As such, gamified e-commerce can stimulate consumer citizenship behaviors by providing gamification affordances to foster psychological ownership. This research also offers implications from the theoretical and practical perspective.

AB - Based on the theory of psychological ownership and gamification affordance, this research developed a research model to investigate the relationship among gamification affordances, psychological ownership, and consumer citizenship behaviors. A survey was conducted to test the proposed model. The structural equation modeling was used to examine the hypotheses. Result demonstrates that psychological ownership is a significant factor affecting consumer citizenship behaviors in the e-commerce setting. The findings also confirmed the mediating effect of psychological ownership between gamification affordances and consumer citizenship behaviors. As such, gamified e-commerce can stimulate consumer citizenship behaviors by providing gamification affordances to foster psychological ownership. This research also offers implications from the theoretical and practical perspective.

KW - Consumer citizenship behavior

KW - E-commerce

KW - Gamification affordance

KW - Gamified information system

KW - Psychological ownership

UR - http://www.scopus.com/inward/record.url?scp=85089127818&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85089127818&partnerID=8YFLogxK

M3 - Paper

AN - SCOPUS:85089127818

Y2 - 20 June 2020 through 24 June 2020

ER -

From players to citizens: Gamification in the E-commerce context

Abstract

Conference

Keywords

ASJC Scopus subject areas

Other files and links

Fingerprint

Cite this