Gender differences in the value of using Facebook: A pilot study

Omar Al-Hujran, Rasmiah Hamzah, Kholoud Alkayid

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Social Networking Sites have become a part of our daily lifestyle as well as a universal aspect of internet usage, where 98% of internet users are on social networks. Several statistics highlight that the adoption rate of Social Networking Sites (SNS), and more specifically Facebook, is increasing continuously and especially among youth. However, little attention has been paid in literature to measure the value gratified by these young users when using Facebook as an example of SNS in terms of perceived benefits and perceived sacrifices. Grounded in the value literature, this paper develops a conceptual model that consists of a set of perceived benefits and perceived sacrifices related to the use of SNS, particularly the Facebook. In addition, the majority of prior research on SNS usage assumes that females and males evaluate SNS in a similar manner. Therefore, it is also important to examine the differences in term of perceived value (i.e. perceived benefits minus perceived sacrifices) between young males and young females when using Facebook. This is significant in framing future strategies and plans for Facebook and other similar SNS. As part of a larger research project, the paper also reports the survey instrument development and validation in the field. We administered the survey instrument to a sample of 60 students randomly chosen from University students in Jordan. Although the sample was small, it indicates that the reliability of the scales is within an acceptable range and it can be used to test the main study hypotheses.

Original languageEnglish
Title of host publication2018 4th International Conference on Information Management, ICIM 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages76-80
Number of pages5
ISBN (Electronic)9781538661451
DOIs
Publication statusPublished - Jun 21 2018
Externally publishedYes
Event4th International Conference on Information Management, ICIM 2018 - Oxford, United Kingdom
Duration: May 25 2018May 27 2018

Publication series

Name2018 4th International Conference on Information Management, ICIM 2018

Conference

Conference4th International Conference on Information Management, ICIM 2018
Country/TerritoryUnited Kingdom
CityOxford
Period5/25/185/27/18

Keywords

  • Facebook
  • Jordan
  • SNS
  • perceived benefits
  • perceived sacrifices
  • value

ASJC Scopus subject areas

  • Information Systems and Management

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