Green supply chain management and SMEs: A qualitative study

In this study, we aim at evaluating the current state of the Jordanian marketplace in the context of green supply chain management (GSCM). We conducted interviews with five SMEs and thus qualitative data were collected. Data analysis was performed and NVIVO 10th version software was also utilised. Data were coded and themes were then generated. Highlighted findings were such that insignificant attention from SMEs in Jordan is being paid towards the environment. SMEs were found not to be seriously ready and willing to take actions so as to help in reducing environmental threats. Moreover, it was found that SMEs in Jordan are still suffering and not doing well in critical aspects related to GSCM such as product delivery time, currency exchange, the use of information systems for data sharing, tax increments, and indecent competition. Various suggestions were offered in this study and we also propose solutions according to the identified insufficiencies.