Heterogeneity in beliefs about feeding stray animals: the complexity of human–animal interaction

People’s beliefs about feeding stray cats require investigation. Previous studies were based on assumptions about sample homogeneity, potentially obscuring within-group and background differences in beliefs. A latent class analysis was conducted on critical beliefs identified from 167 Malaysian nationals (Kuala Lumpur residents, aged 18-64), based on the Theory of Planned Behavior (TPB). Two distinct subgroups were discerned, revealing heterogeneity in critical beliefs about feeding stray cats. Subgroup membership was associated with multiple background factors (i.e., ethnicity, past feeding experience, pet cat ownership, and religion). Therefore, interventions to reduce the feeding of stray cats (or to change other behaviors) should accommodate subgroup variations in beliefs and background factors. This study provides a novel methodology for investigating the complexity of human variables in human-animal interaction and other behaviors.