Implementing social media marketing strategically: an empirical assessment

Keyphrases

• Active Presence 40%
• Customer Engagement 20%
• Firm Performance 20%
• Marketing Activity 20%
• Marketing Performance 40%
• Social Media 100%
• Social Media Analytics 20%
• Social Media Marketing 100%
• Social Media Performance 60%
• Social Media Strategy 20%
• Strategic Marketing 20%

Economics, Econometrics and Finance

• Customer Engagement 100%
• Firm Performance 100%
• Internet Marketing 100%

Social Sciences

• Firm Performance 10%
• Marketing Performance 20%
• Media Strategy 10%
• Social Media 100%
• Social Media Marketing 100%
• Strategic Marketing 10%