Importance performance analysis as a trade show performance evaluation and benchmarking tool

Wondwesen Tafesse, Tor Korneliussen, Kåre Skallerud S

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)

Abstract

The purpose of this study is to introduce importance performance analysis as a trade show performance evaluation and benchmarking tool. Importance performance analysis considers exhibitors' performance expectation and perceived performance in unison to evaluate and benchmark trade show performance. The present study uses data obtained from exhibitors of an international trade show to demonstrate how importance performance analysis canbe used to evaluate and benchmark trade show performance. The study discusses the normative and the theoretical implications of the proposed method.

Original languageEnglish
Pages (from-to)314-328
Number of pages15
JournalJournal of Convention and Event Tourism
Volume11
Issue number4
DOIs
Publication statusPublished - Oct 2010
Externally publishedYes

Keywords

  • Benchmark
  • Evaluate
  • Exhibitor
  • Importance performance analysis
  • Trade show performance

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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