Abstract
The purpose of this study is to introduce importance performance analysis as a trade show performance evaluation and benchmarking tool. Importance performance analysis considers exhibitors' performance expectation and perceived performance in unison to evaluate and benchmark trade show performance. The present study uses data obtained from exhibitors of an international trade show to demonstrate how importance performance analysis canbe used to evaluate and benchmark trade show performance. The study discusses the normative and the theoretical implications of the proposed method.
| Original language | English |
|---|---|
| Pages (from-to) | 314-328 |
| Number of pages | 15 |
| Journal | Journal of Convention and Event Tourism |
| Volume | 11 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - Oct 2010 |
| Externally published | Yes |
Keywords
- Benchmark
- Evaluate
- Exhibitor
- Importance performance analysis
- Trade show performance
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management