TY - GEN
T1 - Internet banking acceptance in the United Arab Emirates
AU - Rusu, Ramona Florentina
AU - Shen, Kathy Ning
PY - 2011
Y1 - 2011
N2 - Despite the increasing application of Internet among banks in the UAE, the level of acceptance of Internet banking among consumers and factors influencing consumer acceptance remains understudied. Built upon the widely used Technology Acceptance Model (TAM), this study aims to extend it by accommodating the factors that are relevant to Internet banking acceptance in the UAE, i.e, security, image, convenience and computer self-efficacy. The research model was validated with a survey study involving 183 Internet banking users and the results provided support for the extended TAM model. Both theoretical and practical implications are discussed.
AB - Despite the increasing application of Internet among banks in the UAE, the level of acceptance of Internet banking among consumers and factors influencing consumer acceptance remains understudied. Built upon the widely used Technology Acceptance Model (TAM), this study aims to extend it by accommodating the factors that are relevant to Internet banking acceptance in the UAE, i.e, security, image, convenience and computer self-efficacy. The research model was validated with a survey study involving 183 Internet banking users and the results provided support for the extended TAM model. Both theoretical and practical implications are discussed.
KW - Internet banking
KW - Middle east
KW - TAM
UR - http://www.scopus.com/inward/record.url?scp=84905105672&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84905105672&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84905105672
SN - 9780982148952
T3 - Innovation and Knowledge Management: A Global Competitive Advantage - Proceedings of the 16th International Business Information Management Association Conference, IBIMA 2011
SP - 1221
EP - 1228
BT - Innovation and Knowledge Management
PB - International Business Information Management Association, IBIMA
T2 - 16th International Business Information Management Association Conference, IBIMA 2011
Y2 - 29 June 2011 through 30 June 2011
ER -