Internet banking acceptance in the United Arab Emirates

Ramona Florentina Rusu, Kathy Ning Shen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Despite the increasing application of Internet among banks in the UAE, the level of acceptance of Internet banking among consumers and factors influencing consumer acceptance remains understudied. Built upon the widely used Technology Acceptance Model (TAM), this study aims to extend it by accommodating the factors that are relevant to Internet banking acceptance in the UAE, i.e, security, image, convenience and computer self-efficacy. The research model was validated with a survey study involving 183 Internet banking users and the results provided support for the extended TAM model. Both theoretical and practical implications are discussed.

Original languageEnglish
Title of host publicationInnovation and Knowledge Management
Subtitle of host publicationA Global Competitive Advantage - Proceedings of the 16th International Business Information Management Association Conference, IBIMA 2011
PublisherInternational Business Information Management Association, IBIMA
Pages1221-1228
Number of pages8
ISBN (Print)9780982148952
Publication statusPublished - 2011
Externally publishedYes
Event16th International Business Information Management Association Conference, IBIMA 2011 - Kuala Lumpur, Malaysia
Duration: Jun 29 2011Jun 30 2011

Publication series

NameInnovation and Knowledge Management: A Global Competitive Advantage - Proceedings of the 16th International Business Information Management Association Conference, IBIMA 2011
Volume3

Conference

Conference16th International Business Information Management Association Conference, IBIMA 2011
Country/TerritoryMalaysia
CityKuala Lumpur
Period6/29/116/30/11

Keywords

  • Internet banking
  • Middle east
  • TAM

ASJC Scopus subject areas

  • Business and International Management
  • Management Information Systems
  • Management of Technology and Innovation
  • Information Systems and Management

Fingerprint

Dive into the research topics of 'Internet banking acceptance in the United Arab Emirates'. Together they form a unique fingerprint.

Cite this