Abstract
Studies in psychology have indicated that ‘thin slices,’ very brief exposure to information, have a great deal of predictive validity in judgments and decision-making. We apply this concept of “thin slices” to study the behavior of consumers when surfing online. Our primary objective is to investigate whether consumers’ thin slice judgments of web sites have validity in an online environment. We determine predictive validity of thin slices using measures on the overall usability of a web site and its navigability. We propose to test the hypotheses by conducting an experiment.
Original language | English |
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Pages | 2105-2110 |
Number of pages | 6 |
Publication status | Published - 2003 |
Externally published | Yes |
Event | 9th Americas Conference on Information Systems, AMCIS 2003 - Tampa, United States Duration: Aug 4 2003 → Aug 6 2003 |
Conference
Conference | 9th Americas Conference on Information Systems, AMCIS 2003 |
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Country/Territory | United States |
City | Tampa |
Period | 8/4/03 → 8/6/03 |
Keywords
- E-commerce
- online consumer behavior
- thin slices
- Web site design
ASJC Scopus subject areas
- Library and Information Sciences
- Computer Networks and Communications
- Computer Science Applications
- Information Systems