INVESTIGATING ONLINE CONSUMER BEHAVIOR USING THIN SLICES OF USABILITY OF WEB SITES

Ananth Chiravuri; Laura Peracchio

INVESTIGATING ONLINE CONSUMER BEHAVIOR USING THIN SLICES OF USABILITY OF WEB SITES

Ananth Chiravuri
, Laura Peracchio

Research output: Contribution to conference › Paper › peer-review

Abstract

Studies in psychology have indicated that ‘thin slices,’ very brief exposure to information, have a great deal of predictive validity in judgments and decision-making. We apply this concept of “thin slices” to study the behavior of consumers when surfing online. Our primary objective is to investigate whether consumers’ thin slice judgments of web sites have validity in an online environment. We determine predictive validity of thin slices using measures on the overall usability of a web site and its navigability. We propose to test the hypotheses by conducting an experiment.

Original language	English
Pages	2105-2110
Number of pages	6
Publication status	Published - 2003
Externally published	Yes
Event	9th Americas Conference on Information Systems, AMCIS 2003 - Tampa, United States Duration: Aug 4 2003 → Aug 6 2003

Conference

Conference	9th Americas Conference on Information Systems, AMCIS 2003
Country/Territory	United States
City	Tampa
Period	8/4/03 → 8/6/03

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

E-commerce
Web site design
online consumer behavior
thin slices

ASJC Scopus subject areas

Library and Information Sciences
Computer Networks and Communications
Computer Science Applications
Information Systems

Cite this

@conference{22463f70de604d62824cf97fd38fc580,

title = "INVESTIGATING ONLINE CONSUMER BEHAVIOR USING THIN SLICES OF USABILITY OF WEB SITES",

abstract = "Studies in psychology have indicated that {\textquoteleft}thin slices,{\textquoteright} very brief exposure to information, have a great deal of predictive validity in judgments and decision-making. We apply this concept of “thin slices” to study the behavior of consumers when surfing online. Our primary objective is to investigate whether consumers{\textquoteright} thin slice judgments of web sites have validity in an online environment. We determine predictive validity of thin slices using measures on the overall usability of a web site and its navigability. We propose to test the hypotheses by conducting an experiment.",

keywords = "E-commerce, Web site design, online consumer behavior, thin slices",

author = "Ananth Chiravuri and Laura Peracchio",

note = "Publisher Copyright: {\textcopyright} 2003, Association for Information Systems. All rights reserved.; 9th Americas Conference on Information Systems, AMCIS 2003 ; Conference date: 04-08-2003 Through 06-08-2003",

year = "2003",

language = "English",

pages = "2105--2110",

}

TY - CONF

T1 - INVESTIGATING ONLINE CONSUMER BEHAVIOR USING THIN SLICES OF USABILITY OF WEB SITES

AU - Chiravuri, Ananth

AU - Peracchio, Laura

PY - 2003

Y1 - 2003

N2 - Studies in psychology have indicated that ‘thin slices,’ very brief exposure to information, have a great deal of predictive validity in judgments and decision-making. We apply this concept of “thin slices” to study the behavior of consumers when surfing online. Our primary objective is to investigate whether consumers’ thin slice judgments of web sites have validity in an online environment. We determine predictive validity of thin slices using measures on the overall usability of a web site and its navigability. We propose to test the hypotheses by conducting an experiment.

AB - Studies in psychology have indicated that ‘thin slices,’ very brief exposure to information, have a great deal of predictive validity in judgments and decision-making. We apply this concept of “thin slices” to study the behavior of consumers when surfing online. Our primary objective is to investigate whether consumers’ thin slice judgments of web sites have validity in an online environment. We determine predictive validity of thin slices using measures on the overall usability of a web site and its navigability. We propose to test the hypotheses by conducting an experiment.

KW - E-commerce

KW - Web site design

KW - online consumer behavior

KW - thin slices

UR - https://www.scopus.com/pages/publications/85041816707

UR - https://www.scopus.com/pages/publications/85041816707#tab=citedBy

M3 - Paper

AN - SCOPUS:85041816707

SP - 2105

EP - 2110

T2 - 9th Americas Conference on Information Systems, AMCIS 2003

Y2 - 4 August 2003 through 6 August 2003

ER -

INVESTIGATING ONLINE CONSUMER BEHAVIOR USING THIN SLICES OF USABILITY OF WEB SITES

Abstract

Conference

UN SDGs

Keywords

ASJC Scopus subject areas

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