KNOWLEDGE NETWORK MANAGEMENT AND SUPPLY CHAIN FIRM PERFORMANCE: EVIDENCE FROM RETAIL (GROCERY) IN TWIN CITIES OF PAKISTAN

This study's main purpose is to analyses the impact of knowledge network management on supply chain practices and supply chain firm performance in the retail grocery sector of the twin cities of Pakistan and to show how knowledge management skills affect supply chain management practices. The objectives are to discover how knowledge network management capabilities, sharing, acquisition, and storage effects supply chain performance in Pakistan's retail industry of Twin Cities. Moreover, to boost the Twin Cities of Pakistan's retail performance and supply chain, However, to improve retail performance along with the supply chain in the Twin Cities of Pakistan, Different techniques, such as testing the suggested hypotheses and all the regression analysis and correlation analysis related to knowledge network management and supply chain firm performance, were performed with SPSS for Windows (IBM SPSS Statistics; Version 26). However, knowledge network management capabilities-sharing, acquisition, and storage-are the independent variables, and supply chain practices mediate with supply chain firm performance as the dependent variable. The supply chain score model to evaluate supply chain firm performance and research constructs A questionnaire survey with self-reported ratings is developed with a five-point Liker scale. The findings of the current study particularly apply to the retail grocery industry because of the specific nature.