Learning in a demand chain management framework: Directions for business education

The claim is made that many of today's evolutions in business management, characterized by new ways of knowledge creation in a collaborative, multi-disciplinary environment, are not yet adequately reflected in business college education. This paper addresses some emerging educational needs and approaches along dimensions of demand chain management, dynamic performance measurement (both in business and university settings), and a cross-functional approach to learning. Furthermore, a need was identified to expose business students to modern business software interfaces, and a critical analysis of the underlying methodologies used in these systems. The paper then identifies a number of evolving automated information sharing capabilities, which, through the creation of knowledge-based networks of partners, can be deployed in the business educational process.